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After what has been an incredible journey I have made the tough decision that it’s time for me to close Penelope Hope. 

The simple reason is that I’ve not been happy and the business no longer brings me the joy and fulfilment it once did.

It hasn’t been an easy decision and I haven’t taken it lightly. I've spent hours brainstorming how I could change things to bring back my love for Penelope Hope, but sometimes you just know when it's time to walk away and stop clinging onto something that no longer lights you up.

You can read more about my decision to close the business on our blog post here.